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Why you should be writing (or having someone else write) long-form content

As attention spans dwindle and instant gratification is the norm, you might think long-form content is on the brink of extinction. However, quite the opposite is happening! Long-form content, like articles or blog posts that exceed 1,000 words, is experiencing a renaissance. More and more content creators are recognizing the value of long-form pieces.

In-depth coverage and authority

One of the main advantages of long-form content is the ability to dig deep into a topic. In short-form content, you often have to sacrifice depth to keep the piece concise. Long-form allows you to thoroughly explore a subject, providing in-depth analysis, insights, and context. This comprehensive coverage can position you as an authority on the topic, boosting your credibility and earning the trust of your audience.

Improved SEO and search rankings

Search engines like Google favour long-form content because it tends to provide more value to readers. When you create informative, in-depth content, you're more likely to naturally use relevant keywords, improving your chances of ranking higher in search results. Additionally, relevant and helpful long-form pieces are more likely to attract backlinks from other websites, further boosting your SEO efforts.

Higher conversion rates with long-form content

When readers invest time in consuming your content, they’re more likely to develop a sense of trust and familiarity with your brand. Trust is essential because it creates a strong emotional connection between the brand and the customer, assuring the brand will deliver on promises and meet the customer's needs. This trust can lead to increased conversion rates for various calls-to-action, such as signing up for a newsletter, making a purchase, or requesting more information.

Reduced bounce rates and longer time-on-site

When readers spend more time on your website to consume your long-form content, it reduces bounce rates, which is the percentage of people who leave your site after viewing only one page. A lower bounce rate signals to search engines that your content is relevant and valuable, which can positively impact your site's ranking.

Long-form content offers numerous benefits, making it valuable for content creators and marketers. Need help embracing the trend and unlocking its potential to boost your content marketing strategy? Writing longer content is one of my favourite things. Let’s talk!


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