Blog | Liz Pittman

Are you thinking about organic content ahead of Black Friday and Cyber Monday? You should be!

People aren’t just looking for great deals; they're also seeking valuable content that helps them make informed purchase decisions. This...

Staying calm under fire: Tips for managing social media during a crisis

The rapid spread of information on social media can also amplify a crisis, possibly damaging a brand's reputation that they've worked...

10 must-try topics to boost your website's blog

Use these ten blog post ideas as a starting point to create relevant, compelling content. By providing valuable content and engaging with...

Why you should be writing (or having someone else write) long-form content

Long-form content is experiencing a renaissance. There are many advantages to sharing articles or blogs that exceed 1,000 words.

The benefits of social media for small businesses

While large brands may have significant marketing budgets and resources, social media offers small businesses an unparalleled opportun...

Boosting visibility: Why you should be incorporating SEO tactics into your social media captions

While social media platforms operate differently from search engines like Google, they still rely on algorithms to rank and display content.

How I've been using ChatGPT

Humans will always be better writers than robots, but ChatGPT has become really valuable to me as I make my creative processes more effic...

Time is money: Why measuring ROI for time is so important

Budgets can be unrealistic, incomplete, or inaccurate, skewing the ROI calculation. Another way to calculate ROI is to think about time.

The top qualities every great social media manager should have

Social media managers are experts in managing social media accounts, creating content, engaging with customers, and boosting...

Copywriting for Instagram: How to stand out in a crowded feed

There are over two billion active users on the app, so creating content that stands out is important. Effective copywriting can...

5 reasons why working with a digital freelancer is good for your business

By working with a digital freelancer (like me!), you can streamline your processes and increase your efficiency. This can help...

Podcasting 101: Why a plan is essential before recording

Starting a podcast can be a lot of fun, but it's not as simple as just hitting the record button. Most podcasts fail as early as...

This is your sign to start repurposing your content

Content repurposing a fabulous way to maximize the value of content without having to reinvent the wheel each time you need to...

Why you should invest in a customized social media training session

The digital world is a bit overwhelming, especially if you’re new to approaching it in a marketing sense or if you’re not...

The best apps for creating engaging social media content

Creating engaging social media content can be daunting, but with the right tools, it's easier than you think.

Do I really need a social media strategy?

A social media strategy provides direction for your social media content, helping you stay focused and share...