Time is money: Why measuring ROI for time is so important
Budgets can be unrealistic, incomplete, or inaccurate, skewing the ROI calculation. Another way to calculate ROI is to think about time.
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The top qualities every great social media manager should have
Social media managers are experts in managing social media accounts, creating content, engaging with customers, and boosting...
Copywriting for Instagram: How to stand out in a crowded feed
There are over two billion active users on the app, so creating content that stands out is important. Effective copywriting can...
5 reasons why working with a digital freelancer is good for your business
By working with a digital freelancer (like me!), you can streamline your processes and increase your efficiency. This can help...
Podcasting 101: Why a plan is essential before recording
Starting a podcast can be a lot of fun, but it's not as simple as just hitting the record button. Most podcasts fail as early as...
This is your sign to start repurposing your content
Content repurposing a fabulous way to maximize the value of content without having to reinvent the wheel each time you need to...
Why you should invest in a customized social media training session
The digital world is a bit overwhelming, especially if you’re new to approaching it in a marketing sense or if you’re not...
The best apps for creating engaging social media content
Creating engaging social media content can be daunting, but with the right tools, it's easier than you think.
Do I really need a social media strategy?
A social media strategy provides direction for your social media content, helping you stay focused and share...
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