11 marketing and communications acronyms you should knowAcronyms can be perplexing, especially for those new to the marketing and communications industry. These are some of the acronyms you're...
The true cost of low-budget social media marketingBusinesses tempted by low-cost solutions often face a harsh reality: you get what you pay for.
A tribute to social media managersSocial media managers are extremely valuable to the success of brands. Yet, despite the critical importance of their work, it's common...
How *not* posting can benefit your social media presence The value of restraint in social media management is so important. It is an art that can significantly impact a brand's image, reputation...